SPUD CITY

For this project we were instructed to brand a hypothetical food truck company, including vehicle graphics, menu design, and food packaging. Originally my ideas were all over the place from cupcakes, to sushi, to chicken, but since fries are one of my favorite foods, I eventually decided upon a potato themed truck called ‘Spud City’. This truck would sell all potato related foods such as french fries, baked potatoes, home fries, mashed potatoes and more. I decided to go with a blue and yellow color scheme and separate myself from the usual red and yellow or orange and yellow color schemes that places like McDonalds or In-N-Out typically have. I also went with a die-cut menu in the shape of french fries which reflects the logo design and ties the brand together very nicely.